Search Engine Placement

The current global economic credit crisis has everyone on edge and wondering what to do with their money. What is safe? What will gain returns? What will maintain the company during this “recession”? These are the questions running through the minds of entrepreneurs, managers and general employees, because they all depend upon the income their respective position gives them.

Advertising and marketing are two areas where dollars are shifting quickly. Traditionally print, TV and radio were the venues to invest in, but rapidly web marketing is pulling those funds. The web is growing on a steadily and more increasing numbers of companies are shifting to the emerging market of web advertising.

Google whose revenues majority is gained through paid advertising has seen an increase of 26% in the last quarter as this trend continues. In 2008, 8.6% of advertising spending was used on the Internet. This is a rise of 1.4% in the last year.

Although there are many insecurities and unknown there is a small ray of light in the stability that Internet marketing is showing and growing even in this depressed time.

There is ongoing debate between the two manners to market online, pay per click and search engine optimization, the first being the one that most marketers pour their dollars into.

Pay per click campaigns are able to demonstrate immediate results for tracking the dollars being spent, but in the long run just funnel money from the marketing budget.

Only 11% of total Internet marketing is spent on search engine optimization yet when looking at the behavior of surfers, the pay per click ads account for the least amount of traffic.  Surfers are skeptical of the “paid” ads because like a television commercial they are aware it is exactly that, an ad to sell.  Most surfers will go through the organic results, trusting that they have reached the first and second page due to the quality of the site.

This is why search engine optimization is becoming such a thriving and important area as more and more companies transfer more and more of their marketing budgets from the traditional advertising to Internet marketing.

When a website is correctly being optimized for the search engine, the results appear natural to the search engine, this builds a more qualitative site to the crawler and your rankings increase. There are many steps and manners to help build organic traffic to the site when working with SEO.

Pay per click has advantages for tracking purposes, but is most useful in the early stages of a campaign before traffic can be generated in a natural way through SEO.

Google and Yahoo have agreed to delay the launch of their cooperative advertising plan until at least next week, while the plan is reviewed for US Anti-trust law violations that have been brought up by competitors. The plan is for Yahoo, who is currently the second ranked search engine is the U.S., to display Google ads on search result pages where they do not have paid advertising. The increase in revenue would be substantial for Yahoo, and allow them to wean away from Google after a period of time.

The arguments over whether this violates the anti-trust regulations are currently being examined and the partnership debated. If the partnership come to fruition, Google and Yahoo will control over 80% of the US search marketing. Those in support feel it will enable Yahoo to be true competition with Google who currently leads the market.

The proposed date for the partnership is October 11 but if it is still under review by US Justice review, there will be a short delay until they are done reviewing. A concern about how extensive Google is becoming creates more problems when trying to innovate and grown, more concern by competitors and advertisers is being raised. Similar to the obstacles Microsoft confronted as it attempted to continue to grow.

If you own an ecommerce web-site its important to take a different approach to your seo link building campaigns. Ecommerce websites typically have hundreds of pages and the issue comes with spreading your link popularity evenly across the site.

We find most people that attempt to do their own SEO link building for their ecommerce web site point most if not all of their links to their home page. While this is good for the keywords on your homepage, it doesn’t help the spiders crawl your entire ecommerce site and it doesn’t help spread Googles pagerank and link popularity into your deeper pages.

When doing your link building make sure to “deep link” to other pages deeper within your site, like category and product pages. Use the keywords that are on that page in different phrases as anchor text on the linking page.  Deep linking is a great way to build your SEO for your ecommerce site and will help the spiders crawl your site. You can more on deep linking strategies here. Or call is to get a custom quote on a SEO campagn for your ecommerce web site.

The political sphere is the playground for Googles new gadget to be beta tested, the G-Audi. This tool is created to transcribe video feeds on the web, creating a text-based reference that can be searched.

Traditionally video has not been able to be searched because of the lack of text for webcrawlers to grab. The transcriptions of the audio feed on video will create a searchable back end document. This will be able to find words typed into the search field and bring the viewer to directly to the place the audio uses the searched word or phrase.

Currently under testing and review this function is being used for political video on U Tube. This potentially could allow surfers to find both video/audio as well as text for any and all subjects. Research will be changed dramatically with this function, especially with politics, where the primary manner of communication is video/audio rather than written materials.

Where will it go next? For now enjoy pulling up the politicians answers to taxes, health care or the war while they battle it out for presidency.

Until a mere 15 years ago newspapers were the vehicle through which we learned about the world. Politics, sports, entertainment and of course the day to day happenings that we call news, were all in one easy to find place, the newspaper. The web gave us easy access, to not only our local, regional but to national and international information at the press of a button.

What was lacking? The past. In the last couple years Google has been working with The New York Times and Wall Street Journal to digitize their archives and make them available through Google news archives, but for every small town there is a newspaper with important information that most likely will not make as a national headline. What about these papers and their past?

Google is now working cooperatively with Proquest and Heritage to scan and digitize newspapers from all over the place. They are creating a news archive that will allow the public to read through the material in the original format. This service will be available through Google news but will be working in conjunction to make these archives available on the individual newspapers’ websites.

There is resistance from some publishers due to their current ability to create revenue by charging for archival services. There is a compromise Google is working out to help belay this issue, the results page for the articles will have a paid advertisements on the side, the profits from these will be shared between Google and the publishers.

The availability to research the past will be at everyone’s finger tips… this will increase the ability to look at trends in stock, find out from valid third party sources what the facts were, or at least the facts that were published were. So rather than hearing about how your dad won the game by catching the ball to score a touch down or your grandmother relating her walk through hills of snow to get to school, you can go online and check the newspaper from that time and see how much is exaggeration and how much is truth.

Google Chrome: sleek, swift and safe… Three things that the general public are attracted to.

After reading about Google Chrome for the last week, in the news, in the blogs, in emails… it was time to try it out and see for myself what the multiprocessing architecture or “V8” Javascript engine really had to offer.

The results… I am a fan.

This was built from the ground up incorporating what has worked best for all web browsers that have come before it. The open source webkit used to create Apple’s Safari was incorporated with features also pulled from Firefox, Internet 7&8 and Opera.

Chrome has security features built into it to keep the browser and said machine safer from phishing and malware. Each new page opened creates a new tab. These tabs are sandboxed, and like a child’s sandbox these tabs act like barriers to decrease the ability for errors or intruders to spread from the specific application it is attacking… Safety.

Google Chrome’s architecture is set up for multi-processes, rather than on single-thread. Just like when we were children and we learned that building things out and up created strong structures so has Google. Past browsers run on a single-thread architecture rather than several threads. The multiple processes running allows the browser to find the links and display the pages much more rapidly… Swift.

Speed dial on page, similar to Opera’s speed dial, Google Chrome displays the top sites visited on its main page allowing the individual to jump from one place to another by simply clicking on the folder icon displayed. The easy to see and click visual enhanced by the speed makes surfing simple… Sleek.

There are still glitches and the Google team is working diligently on them, but nothing is perfect immediately…

Press releases can help boost your ecommerce search engine rankings if done correctly. Most companies write a typical press release about “new products” or a “new redesign”. Boring information like this is not likely to get any notable press coverage, and in turn you won’t get any significant boost in back links (besides the links from the press archives).

When a press release is interesting and news worthy, you get more exposure and so there’s a much greater chance some blogger or (news anchor) will pick up your story.

This can bee a difficult thing for ecommerce website owners who sell regular products. My suggestion; find the web sites in your field that discuss industry news and stay on top of it daily (RSS feeds help a lot for this). Once you see some news thats controversial or press worthy, have your writer tie it into your business in some way. Even if you simply share the regurgitated news and have some vague tie in to your site, this can help a lot.

As usual, the abilities of your writer to match keyword density and not sacrifice on sales copy, is imperative.