Google has converted its merchant services to Google Wallet. If you're a consumer, this isn't a big deal. All it means is that when you check out after purchasing something through Google on your smart phone or computer, you'll be redirected to Google Wallet from the Google Checkout page. Merchants will be slightly affected. Although Google doesn't require merchants to change the way their websites handle Google payments, merchants must change any text on their websites that refers to Google Checkout.
As mentioned in our previous blog post; the “semantic search” algorithm update is being pushed live by Google some time in the spring of 2012. This penalizes sites that have keyword overstuffing and will most likely be looking more closely at just how much content a given site has for a particular niche.
The biggest changes in 2012 for the search engines have to do with over optimization of keywords and lack of quality relevant content for your niche.
Basically, this is the most important thing YOU can do for your websites Internet success.
You can see these topics in the news here;
1. Search Engine Land from March 16th 2012.
Google is pushing live yet another game changing update in the coming weeks, according to Matt Cutts (head engineer at Google Search). This update to the famous “Googlebot”will penalize sites that “over-optimize” for prime Google results.
I’m no good in the kitchen. My idea of cooking a meal is beans on toast, perhaps with cheese if I am feeling ambitious. I’m quite happy eating junk and only eat something healthy after enough nagging from my wife. Being a chef was never going to be my calling in life but having watched Gordon Ramsey’s Kitchen Hell recently makes me wonder otherwise. You see, throughout the series Gordon tries to install a selection of qualities that could also be applied to SEO copywriting. Considering I practice these same qualities on a daily basis, perhaps I could have made it as a chef after all.