Search Engine Placement

So you want to increase your link popularity and your not sure whether to outsource the work or do it yourself? Link building can be a difficult task to accomplish.

Many ill informed web site owners think they just need to exchange links with site owners of similar and relevant sites, but alas this will not get you far. Unfortunately, unscrupulous site owners trying to take advantage of the search engines have ruined it for us all by abusing the system. Usually they would join link farms (or link exchange sites) and blast their site with hundreds, even thousands, of these reciprocal links. So now the search engines don’t give nearly as much value to reciprocal links.

Now the only viable way to build your link popularity is by building one way links. This can be very difficult unless you’re offering something of value to other site owners. This can be accomplished by “link baiting”. Offering a valuable tool, a free service, some funny content, or some valuable information.

Since link baiting can be very difficult to the average small business, many site owners choose to outsource their link building to companies offering link popularity services. There is all types of options to chose from such as; directory submissions, article submissions, online press releases, or simply buying text links on relevant sites.

But its not as easy as it seems. There’s many ways for site owners to devalue your one way link, from using automated scripts to even informing the search engines not to read or follow the link (called a no follow tag). Some link building companies will submit your site to their “network” of internal sites, often times these sites won’t have relevant content or are even hosted on the same IP block, so your site does not benefit at all.

The long story short is, link popularity building is not easy. Do your research. I highly recommend reading the blog post by Aaron Wall and Andy Hagans here. Of course, you can always use our link building services as well.