Search Engine Placement

Asheville web development firm, Jaymunda, will be sponsoring a seminar geared toward business owners with websites. “So You Have a Website. Now What?” will feature four industry professionals to help business owners understand how to leverage their websites to maximize marketing efforts and communicate with customers. They will discuss how your website should fit within an overal marketing plan, how to attract the right visitors, how to use technology to get results, and how to integrate publicity with a website.The seminar will be held June 26 at the AB Tech Enka Campus (just outside of Asheville) from 5:30-8:30pm.

This weekend local web developers and internet enthusiasts gathered at the School of Communication Arts in Raleigh, NC for this year’s DCampSouth. DCampSouth is a BarCamp, or “unconference”, where rather than having scheduled speakers, everyone pitches sessions the morning of the BarCamp. Those sessions are put on a schedule, and lots of little groups form for intense group learning. Everyone is expected to teach, to talk, to participate.

Keynote speaker, Thomas Vander Wal opened up the day with a speech on the progression of how we interact with the web, social networking communities, and folksonomy among other things. According to Vander Wal, the original “I go get web” model of the internet consists of a person accessing the web through a single device (their desktop) and actively seeking information. The newer “come to me web” is much more complex, involving many individuals interacting with each other and via numerous devices (laptops, blackberries, etc.). The central characteristic of the “come to me web” is our ability to save important information and streamline the retrieval process according to our own taxonomy (enter tags and folksonomy). No longer are we expected to navigate through layers of webpages before we finally connect with what we are looking for. As the web develops, more and more information is being delivered to us based on our preferences and online behavior (enter social communities, RSS feeds, and yes….more tagging). The overall model is shifting from navigation to attraction and the new web is multiplying the power of the internet instead of adding it.

Additional information on the conference and Vander Wal is available here, here, and here.

Most of our new clients who sign up for a PPC campaign come to us with a goal of increasing sales through obtaining better rankings and thus more targeted traffic. They usually don’t, however, think of measuring success with analytics and campaign goals.

Starting any marketing campaign without setting goals and measuring success will surely lead to poor results - typically over spending or under performing. Before we sign a new client we ask for the following things:

1. Analyze & send us a report your current web site traffic
2. Determine your current CPA (cost per action) from both your web-site (we also suggest determining your CPA for offline marketing efforts)
3. Set goals: Determine what you want your cost per action to be and set a goal for the amount of actions you want to generate per month.

With your new goals we can work towards a specific cost per action by optimizing your keywords, adjusting your budget, and tweaking your contextual ads. With the knowledge of your previous cost per action we will also be able to help you determine your return on advertising spend (ROAS).