Search Engine Placement

According to The Asheville Chamber of Commerce, Asheville has a high level of technology for a city in the south. With a fire optic network being developed,Google opening a 600M datacenter in nearby Lenior, a still booming real estate industry, and a highly educated workforce; many technology related firms are moving into the area.

Companies like the Blue Ridge Entrepreneurial Council are helping business that move into the area get set up with loans, mentoring, networking and more.

New content is food the search engines love to eat. Have you fed your search engine lately? Think of it this way… The search engines want internet users to find the most relevant content. For example; If you were searching for a watch and found an old site that didn’t look like its been updated in 20 years, would you be happy? They want you happy so you keep them in business.

You can improve your search engine placement by posting new content with a blog. This keeps web visitors up to date on whats new with your business and keep the search engines happy. Contact us for information on our blog set up and search engine placement services anytime.

Our conquest for being the #1 firm in Asheville to go to for all things internet marketing continues as we begin to rank on the search engines for a majority of out top keywords. You’ll find us on page one for Asheville internet marketing, along with Asheville search engine optimization, search engine marketing, and now page two for Asheville marketing!

So you have a new product or service and you’re wondering how your web-site can help? First thing you need to consider is time frame. Do you need instant traffic or are you planning ahead (like good clients do).

Standard search engine placement services can take several weeks to a few months to start building traffic for a new product/service, even if the site already has good rankings for other pages. However, paid search marketing (PPC) may, when implemented correctly, can bring in instant traffic and sales.

Here are a few programs we use to help clients launch new products/services:

1. Keyword research for new program to determine high traffic low competition keywords.
2. Write a press release about the new product/service. We syndicate the press release with hundreds of online news wires and sites. This can significantly help overall SEO, bring targeted click through traffic, and yield potential PR opportunities.
3. Create 5-10 articles around product and services and syndicate with niche article sites and publishers. Each article uses keywords with anchor text linking back to your site. This creates click through traffic from readers who find the articles and also increases over SEO through building relevant back links.
4. Hire popular bloggers within your industry to review your new program, creating back links and potential click through traffic.
5. Set up pay per click program using keyword research for new program. This creates instant results as you can essentially buy top positions within the search engines for your keywords.

Try out a few of these methods and you will definitely realize more traffic and potentially more sales. I think you’ll find, as all our clients have, that the internet can really bring your business more sales for less cost then traditional marketing and advertising methods.

Many of our clients ask us what types of things they can do to help along their search engine placement campaigns. While most of the web site optimization requires programming and technical knowledge there are several ways you can improve your placement by working on your link popularity.

For those of you that don’t know, link popularity is a measure of quantity and quality of sites that link to your site. Google has even admitted that in general a site can increase search engine positioning by building your back links.

We employ several methods for link building, such as:

• Writing keyword driven articles for distribution
• Search for and buying of postings on relevant industry blogs
• Keyword optimized online press releases to news wires and ezines
• Paid links and site wide links on large industry sites

Oh yea but we were talking about what you can do to help along our link building efforts for your campaign.

• Search for bloggers within your field and network for additional posting opportunities
• Write additional content for your web-site and improve overall site usability
• Research competitor’s back links for opportunities to add your links
• Get involved in industry forums and discussions.. be sure to link to your site
• Obtain links from the leaders within your industry (directories, unions, etc)

So there are a lot of additional things you can do to help along your overall search engine rankings. It just requires spending some time digging in and Googleing keywords related to you site for opportunities.