Search Engine Placement

As promised in a previous blogpost, we’ve started working on a library of SEO tools. The first in the set was just added to the website yesterday and has been in highest demand from our clients. The Keyword Rank Checker allows visitors to check a single website’s position in the three major search engines (Google, Yahoo, and MSN) for a specific keyword phrase. No more waiting for those monthly reports…check your rankings on demand and in real-time!

Affiliate marketing has obvious benefits of helping your bottom line. But did you know it can also help your search engine placement as well? If put together properly, you can generate thousands and thousands of great quality back links through your affiliate campaign.

Google actually gives a lot of value to links from affiliate as their pages are typically relevant. However many people don’t see search engine placement benefits as many affiliate programs use code that prevents the link popularity from being passed on to you.

To increase your search engine placement with affiliate marketing you’ll need to be well aware of the link structure the affiliate program uses. Make sure your affiliates do not use “no follow” links on their referring pages. You should have them use browser referred urls as the affiliate id and use the clean html url as the link. Or if your affiliates will not accept that you can always use a link like: /file.html?affiliateid=234 (but never use more then 1 parameter).

If this all sounds like Chinese to you don’t hesitate to give us a call. We can assist you in putting together an effective affiliate marketing campaign that will increase your sales through both better search engine placement and affiliate sales.

Contact us today or call 888.275.5301.

Many of our regional search engine placement clients ask us if we can get them to the top of the Google local results. While Google local is still in its infancy (and we are still testing Google local optimization techniques) there are a few methods that help:

#1: Find and acquire one way text links on regional sites and directories. For example, if you are located in Asheville NC. You want to get links from the Asheville Chamber Of Commerce, local newspaper sites, classifieds, and even small businesses. (Many of these businesses will link to your site if you sign up for a membership or pay a nominal fee)

#2: Make sure you include your exact address on your web-site. Some people choose to keep it on their contact us page or on their entire web-site in a site-wide footer.

#3: Submit your website to Google local. You can do that here:

While having your web-site listed on the top 3 positions of Google local is an instant way to the top of the search engine placement results, just being listed within Google local can significantly improve traffic and calls. If you have need help supplementing your search engine placement campaign with Google Local contact us today, or Call 888-275-5301.

At Search Placement, many of our clients are becoming more and more involved in their own search engine marketing campaigns and we couldn’t be happier! When our clients participate and are proactive in marketing their websites, we often see much better results and it makes our job much more fun.

We always send out reports on a monthly basis (if not more frequently), but some of our clients have asked where they can check their keyword rankings and link popularity in the meantime. Well, we’re currently in the process of writing an entire collection of SEO tools to help clients and webmasters stay on top of their search engine placement and website marketing efforts. So far, the SEO tools collection will include a keyword ranking checker, backlink checker, and keyword density calculator. Stay tuned for more updates and additions…

Most people don’t associate internet marketing with local marketing. Internet marketing usually drums up thoughts of large companies buying banner ads on large multi national web sites. However, localized internet marketing can be much more effective then you think.

With the rise of the search engines and the information age, you have people from 5 to 95 using Google to look for local products and services. Forget having to flip through that 30 pound yellow page book only to realize you were looking in the wrong category. In fact, the trend in yellow page searches compared to search engines is drastically changing.

Pretend for example your a real estate developer in Asheville NC, and you want to find a local marketing company. So, you do a search for ” Asheville Marketing Company “. In less then one second you find a whole host of companies that provide local marketing services. First, Google shows you the results from their Google Local directory. Beneath that you also see the natural results, and hey us!

Search engines aren’t the only way local companies are found online. For almost every niche you’ll find a regional web directory (a web-site that lists businesses specific companies in a specific location). These directories usually list a multitude of regional companies in exchange for a small fee or advertising.

You’d be amazed at the amount of searches made for local services and products on any given day. We’ve heard time and time again from our localized clients how much their search engine marketing campaigns have helped their business grow. I believe its the most affordable and most effective form of marketing or advertising a regional company can do.

“One lead in your email is better then two potential phone calls” Sure its a bit different then the bird in the bush proverb, but the same principle applies. Most people just don’t understand the benefits of search engine marketing. Our aim with this program is to break it down and make it quantifiable.

How do we do it? Through the use of good market research: keyword analysis, cost per click, web usability, conversion tracking, and other tools. We know what its going to cost us to generate leads for any business, whether a home improvement company or the windshield repair shop next door.

We take on all of the risk, manage the marketing campaign and deliver the leads in real time. Could you think of a better marketing program? I can’t. **Find Out More Today**