Archive for December, 2007

10 Ways To Piss Off Your SEO Firm

Saturday, December 29th, 2007

#1: Ask them “Why is this proposal so expensive?”, then tell them you already know how to do meta tags.

#2: Don’t tell them you have 5 other exact copies of your site with different domain names until the end of the campaign.

#3: Check in every day for a status update.

#4: Make your own changes to the site at the same time they are working on it.

#5: After a week, ask how your rankings have improved. Make sure to check them every day and comment on the movement in your rankings.

#6: Ask them for a discount since you did your own “search engine submissions”, tell them godaddy does it for free.

#7: Go through the entire list of your backlinks and ask about every website that links to you.

#8: Add your own keywords using hidden text, make sure just to repeat the same keyword 500 times one each page.

#9: Assume they are now your technical support technician for your desktop and printer problems.

#10: Redesign the site in the middle of the campaign using Flash.

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Google Custom Search Engine

Friday, December 7th, 2007

Google Custom Search Engine allows you to create your own customized Google search engine for your website or websites. By doing this, it will give the ability and flexibility to make your listing the highest result on the search engine results page.

Google CSE allows you to build essentially a vertical search engine. You have many options when customizing your own search engine page. You can have it in any language you prefer. It allows to choose whether or not you have ads on you page. You can put your own business or organization’s logo on the page. You can also design your page with any color or even alter it to match the design of your original website. It is also incredibly easy to use. All it takes is a very basic level of programming knowledge and ability.

Along with all these options for customization, Google also offers dedicated email and phone support when customizing and you can use Google AdSense to help make money with the search engine.

By creating your own Google CSE, you will not be increasing or decreasing your search engine rankings. What it does is give you superior results from your very own vertical search engine.

To optimize your placement in the major search engines, contact us.

Posted in General, Google | No Comments »

Important Acronyms for Search Marketing

Wednesday, December 5th, 2007

This is an industry defined by acronyms and in it people often have trouble determining the difference between SEO and SEM, and PPC and CPC. Here is a list of SEO acronyms which can be quite useful and worth letting other people know.

BL: Backlink (the incoming link from another website)
CPC: Cost Per Click (the cost that is paid to a publisher every time anyone clicks on a pay per click ad)
CSE: Comparison Shopping Engine or Custom Search Engine (Google)
CSS: Cascading Style Sheet
DC: Data Center
DMOZ: Directory - Mozilla
HTML: HyperText Markup Language
IBL: Inbound Link
IPB9: Internet Business Promoter
LSA: Latent semantic analysis
LSI: Latent Semantic Indexing
OBL: Outbound Link
ODP: Open Directory Project, See DMOZ
OWBL: One way back link
PPA: Pay Per Action
PPC: Pay Per Click (an advertising campaign where the advertiser pays a specific ad publisher only when anyone clicks on their ad)
PR: PageRank (Google’s measurement of a website link popularity, which is shown on a scale of 1-10)
RI: Regular index
RSS: RDF Site Summary, Rich Site Summary, Really Simple Syndication
SE: Search Engine
SEM: Search Engine Marketing (a set of techniques used to increase a website’s visibility in the search engines)
SEO: Search Engine Optimization (optimizing a website or web page as to create better search engine placement for particular search phrases)
SERP: Search Engine Results Page (the web page results of a search that a search engine finds when someone has made a search query)
SI: Supplemental Index
SSE: Yahoo! Search Submit Express
SSP: Yahoo! Search Submit Pro
SWL: SiteWide Link
TBPR: Toolbar PageRank
TR: Trust Rank
VIPS: Visual-block Page Segmentation
WP/WP4: Web Position/Web Position 4
XML: Extensible Markup Language

Posted in General, SEO Tools | No Comments »