Search Engine Placement

Dell is a computer company that originally started making computers from old computer parts and selling them to college students. The company quickly gained popularity and started making original computer designs.

In these years, Dell sold custom-configured personal computers to individuals and businesses as a mail-order company.

But as the internet grew, so did Dell’s plans. Dell became an e-commerce site, in addition to a mail-order company. Dell had been selling computers via mail and phone for over ten years, so why should this switch make any difference?

If 25 percent of Dell’s sales from the phone moved over to the web just to achieve another 25 percent of sales, then nothing would be gained – or lost. But since the web requires less personnel and manpower and saves time then there would be something gained. Time and money would be gained from the decrease in time and people needed to run the website and its orders.

Or maybe, Dell didn’t even have to lose 25 percent of its sales. They discovered that there is a percentage the country’s population who prefers ordering over the internet than from over a phone line. Now, there is an additional percentage of sales coming in, just from the website.

And one last thing: it is common knowledge among professional salespersons that it easier to keep costumers and convince them to buy more than it is to get additional customers. Gaining customer loyalty is vital and building a site that will keep your customers returning helps tremendously.

Dell created its e-commerce site early on, which has helped it maintain its lead in sales of computers from the very beginning.

Any web development or maintenance requires access to the website but this is not always as simple as it sounds. Depending on what needs to be changed and how the website is built there may be a whole handful of ways to access the site, each serving a different purpose. This can often be confusing for those who aren’t a “web techie”. For those of you that fall into that category, we’ve posted an overview of the different username and password combinations that may be needed when administering a website. Hopefully, this will keep you from pulling your hair out and cursing your web developer!

Rich Skrenta, who created the first computer virus called the Elk Cloner, has a new challenge for the computer world. He is challenging popular search engine Google. Skrenta is designing a new search engine, which he is calling Blekko.

After leaving one of his former companies, Topix, he and some co-workers raised two million dollars in seed funding in September 2007. He received the money from Baseline Ventures and other contributors.

The company is still very underground and in the beginning stages of development. The Blekko website currently has only a picture of a puppet on it, which his daughter made.

Although not a proponent of PageRank, Skrenta has not revealed any of the details of the website or how it will be competing with Google. One of the few details that have been given is that Skrenta has been researching other improvements on indexing and query saving and user search experiences.

It may be a while before we know any more details about the new search engine. Skrenta says he may not have a public prototype until 2009.

There’s always some good news and bad news when starting up a new business. And with starting an e-commerce site where all of your business is coming from people you never actually see can be daunting. This list reveals some of the possible goods and bads about starting an e-commerce site. The first five are some of the bad parts, while the last two are some of the good parts about creating a successful e-commerce website. But don’t worry – although there more bads on this list then goods, the bads are that bad.

1. With the web being a source of literally limitless information, attracting people to your e-commerce site can be one of the most difficult hurdles to cross.

2. Once you’ve crossed the first hurdle, the next most difficult barrier is getting people to return to your website.

3. Another difficulty is standing out from the crowd. You’ve got to differentiate your e-commerce website from your competition.

4. So now people are visiting your site. Now, you need to lure them to actually purchase an item from your website. You need to create trust between you and your customers. You need to have an appealing and safe and secure site so that your viewer feels confident enough to purchase something from you – i.e. reveal their credit card information to you.

5. One last difficulty on the list of difficulties is trying to integrate your e-commerce site into other existing business data – working with other business sites (for example, using UPS as your carrier).

6. After all of these difficulties, you need some smooth events. Taking the orders can be very easy on your e-commerce site as long as you have a good-running website.

7. Another easy thing about having a well-running e-commerce site is accepting the payment your customers place.

To optimize your e-commerce site’s results in the major search engines, contact us.

People are always trying to earn an extra buck. A route that continues to increase in popularity is e-commerce. Here’s a list of reasons why so many people are starting their own e-commerce business.

1. Bigger purchases by your customers. E-commerce allows you to show your customers what other customers have bought during their shopping experience. By showing other items that are related to what your customers are purchasing, your customers are more inclined to buy more of those similar items during their visit.

2. Larger catalogs. The space that is available on an e-commerce site for the viewing of your goods can seem nearly limitless. An e-commerce business will give customers the ability to see all of your goods, no matter how many you may have.

3. Being part of the business cycle. Once your e-commerce site has been integrated into the business cycle, an online store can do many things that can enhance a customer’s visit. One possible feature would be a tracking system for customers’ orders. Customers are very happy to be able to see their orders go from one location to the next, knowing that it is getting closer to them by the minute.

4. Additional comfort for the customers. E-commerce sites allow customers to shop from anywhere and in any situation. Customers can shop in comfort from wherever they may be – home, work, or even a coffee shop.

5. Saving money. If your e-commerce site is created and implemented well, then all actions (from ordering to processing to shipping) should be more efficient and, therefore, more profitable for you.

6. Better relations with customers. By making everything easier and more fluid on the customer – whether it’s viewing of items or their checkout process – you create happier customers. Happier customers = more sales.

7. Creating a new business model. Having an e-commerce allows you to create an almost entirely new business plan that can entail less manpower and more relaxing while making money.