Search Engine Placement

There are three typical ways to implement an e-commerce site.

1. Enterprise computing: This is the most flexible and most complex. This is where your purchase your own hardware and software. You also will want to hire a staff of developers or create your e-commerce website. You should think about this option if you will have immensely high traffic to your website (millions of visitors per month); if you have a large database that holds your catalog of products; if you have a complicated sales cycle that requires much customizing; or if you have any other business processes in place already and you want your e-commerce site to integrate into them.

2. Virtual hosting services: This one has medium flexibility and medium simplicity. These services include the flexibility of enterprise computing but what you may get will depend on the vendor. Generally, the vendor will maintain the equipment and software. They usually sale them in standard packages. The packages include security and almost always have a merchant account available. Database access is also sometimes part of the packages. With this option, you also provide the web designers and the developers to create and maintain your e-commerce website.

3. Simplified e-commerce: This one is the least flexible but is the simplest, as well. This option is what most small businesses use when they get into e-commerce. With this option the vendor provides an easier system for creating your store. This system usually includes a set of forms that you fill out online. Then the vendor’s software will generate all of the web pages for the store for you.

If you need help with your e-commerce website’s rankings, feel free to contact us for a free consultation.

Software Megacorp Microsoft made a bid of 44.6 billion to buyout Yahoo Inc today, in a move that could change the face of the search marketing industry. Right now Google is king with over 58.4% of online searches, with Yahoo trailing at 22.9% and MSN further behind with just 9.8%. If MSN does take over Yahoo, search engine placement companies, like us, will certainly have to change our strategies to focus on top rankings on the new MSN.
As it stands right now, most search marketers focus on Google & Yahoo search engine placement as that makes up for most of the searches. I wonder if MSN will incorporate Yahoo’s more sophisticated search engine algorithms or if MSN will take the lead.