Search Engine Placement

Search engine optimization for ecommerce sites is a whole other ballgame then the typical campaign. Most ecommerce sites have hundreds of pages and thousands of possible keyword variations. So how then can we get the most of our SEO with a large ecommerce site?

1. Search engine friendly url’s: Many a ecommerce site have long strings of code in the url’s of their deep category and product pages. When the search engines see this they are less likely to spider and give rankings to the deep pages as dynamic sites usually don’t provide good content. An example of a bad URL would be: http://www.fansedge.com/Boston-Celtics-Merchandise_-747679397.1.18.6_BW.html?fc=NbaMenuTm vrs our a search friendly url that uses keywords: http://www.search-placement.com/ecommerce-seo.html
2. Deep Linking: Help the search engines spider your entire site by building back links to pages deep within your site. This can help spread pagerank and looks more natural to the search engines then just pointing all your links to the home page.
3. Content, Content, Content: Most ecommerce sites that come to us for SEO help have this problem, lack of content! Adding keyword rich content to the category pages, product pages, in addition to the home page is a necessity. To maximize conversions and your SEO for your ecommerce site, add your content below your product images. Here’s a good example: http://www.925silver4u.com/stainless-steel-jewelry-c-273.html

For more help with the search engine optimization for your ecommerce site, contact us.