Archive for October, 2008

Web Marketing Sees Growth Even in Economic Chaos

Wednesday, October 29th, 2008

The current global economic credit crisis has everyone on edge and wondering what to do with their money. What is safe? What will gain returns? What will maintain the company during this “recession”? These are the questions running through the minds of entrepreneurs, managers and general employees, because they all depend upon the income their respective position gives them.

Advertising and marketing are two areas where dollars are shifting quickly. Traditionally print, TV and radio were the venues to invest in, but rapidly web marketing is pulling those funds. The web is growing on a steadily and more increasing numbers of companies are shifting to the emerging market of web advertising.

Google whose revenues majority is gained through paid advertising has seen an increase of 26% in the last quarter as this trend continues. In 2008, 8.6% of advertising spending was used on the Internet. This is a rise of 1.4% in the last year.

Although there are many insecurities and unknown there is a small ray of light in the stability that Internet marketing is showing and growing even in this depressed time.

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Where to Put Your Internet Marketing Dollars

Tuesday, October 28th, 2008

There is ongoing debate between the two manners to market online, pay per click and search engine optimization, the first being the one that most marketers pour their dollars into.

Pay per click campaigns are able to demonstrate immediate results for tracking the dollars being spent, but in the long run just funnel money from the marketing budget.

Only 11% of total Internet marketing is spent on search engine optimization yet when looking at the behavior of surfers, the pay per click ads account for the least amount of traffic.  Surfers are skeptical of the “paid” ads because like a television commercial they are aware it is exactly that, an ad to sell.  Most surfers will go through the organic results, trusting that they have reached the first and second page due to the quality of the site.

This is why search engine optimization is becoming such a thriving and important area as more and more companies transfer more and more of their marketing budgets from the traditional advertising to Internet marketing.

When a website is correctly being optimized for the search engine, the results appear natural to the search engine, this builds a more qualitative site to the crawler and your rankings increase. There are many steps and manners to help build organic traffic to the site when working with SEO.

Pay per click has advantages for tracking purposes, but is most useful in the early stages of a campaign before traffic can be generated in a natural way through SEO.

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Google and Yahoo, the delayed partnership

Monday, October 6th, 2008

Google and Yahoo have agreed to delay the launch of their cooperative advertising plan until at least next week, while the plan is reviewed for US Anti-trust law violations that have been brought up by competitors. The plan is for Yahoo, who is currently the second ranked search engine is the U.S., to display Google ads on search result pages where they do not have paid advertising. The increase in revenue would be substantial for Yahoo, and allow them to wean away from Google after a period of time.

The arguments over whether this violates the anti-trust regulations are currently being examined and the partnership debated. If the partnership come to fruition, Google and Yahoo will control over 80% of the US search marketing. Those in support feel it will enable Yahoo to be true competition with Google who currently leads the market.

The proposed date for the partnership is October 11 but if it is still under review by US Justice review, there will be a short delay until they are done reviewing. A concern about how extensive Google is becoming creates more problems when trying to innovate and grown, more concern by competitors and advertisers is being raised. Similar to the obstacles Microsoft confronted as it attempted to continue to grow.

Posted in General, Google, Yahoo | No Comments »

Ecommerce SEO Link Building Do’s and Don’ts

Saturday, October 4th, 2008

If you own an ecommerce web-site its important to take a different approach to your seo link building campaigns. Ecommerce websites typically have hundreds of pages and the issue comes with spreading your link popularity evenly across the site.

We find most people that attempt to do their own SEO link building for their ecommerce web site point most if not all of their links to their home page. While this is good for the keywords on your homepage, it doesn’t help the spiders crawl your entire ecommerce site and it doesn’t help spread Googles pagerank and link popularity into your deeper pages.

When doing your link building make sure to “deep link” to other pages deeper within your site, like category and product pages. Use the keywords that are on that page in different phrases as anchor text on the linking page.  Deep linking is a great way to build your SEO for your ecommerce site and will help the spiders crawl your site. You can more on deep linking strategies here. Or call is to get a custom quote on a SEO campagn for your ecommerce web site.

Posted in E-Commerce | No Comments »