Archive for the ‘Asheville SEO’ Category

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For Websites Based in Miami SEO is a Must

Wednesday, November 25th, 2009

If you own a website based out of Miami SEO is a technique you must use if you want to attract a lot of visitors to your site. SEO, or search engine optimization, is a process that involves going through your website and adding in keyword phrases, tags, page titles, and more in order to convince search engine robots that your page should rank at the top for specific searches. Choosing the correct keywords can be a challenge in and of itself, as is deciding where to place them on your website.

One of the more difficult decisions to make is figuring out what your keywords for SEO will be. In Miami search engine optimization keywords may include Miami and Florida as your locations. However, if what your e-commerce website is selling isn’t necessarily based in Asheville, you may actually not need these as keywords. One or two keywords you will definitely want to incorporate into your website are words or phrases linked to your business. If you sell flowers, for example, you may want to include the words “flowers,” “florist,” and “flower shop” as keywords. You may have to actually modify your keywords a few months after you do SEO on your site if they don’t seem to be bringing in the amount of traffic you want.

Once you’ve got your keywords selected, it’s time to add them to your site. You can write new text for your website that includes these keywords, but be careful: you don’t want to use the keywords too often in your text. If you do, it will sound like you’ve written this text simply for search engine robots and not for people. If your text doesn’t sound natural when read, it may have too many keywords stuffed in it.

Tags: asheville, seo
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Asheville Beer City

Wednesday, June 24th, 2009

Between March 18 and May 7 over 16,000 people from 46 countries took a moment to vote for their favorite beer city in the USA.  When the dust settled only two cities were left standing, although maybe a little bit wobbly.  The poll which was conducted by beer guru Charlie Papazian ended up calling the contest a tie on May 8 awarding the happy title to one east coast city, Asheville, NC and one west coast city Portland, OR.

As a resident of Asheville I am so happy to see our city get this acknowledgement.  I can remember an interview I once did with the owners of Pisgah Brewing Company, when I asked the question, “why Asheville?” I was told “because Asheville is the most beer drinkingest city in the country.”  It says quite a bit that Asheville was held up with a city eight times its size.  As I write this Buncombe County, where Asheville is situated, is home to 7 breweries and we have 2 more currently in the works.  That gives us more breweries per capita than even Portland, OR.

I myself am a great lover of our local beer scene.  Heading over to Pisgah Brewing Co. on a Thursday for a Pisgah Pale Ale is one of my favorite times during the week, going to chill out after work at the Asheville Pizza and Brewing Co. with a Shiva IPA and the great regular crowd is hard to beat, and my fiance Kati, who isn’t really a big beer drinker, could never turn down a Gaelic Ale from Highlands Brewing Co.  Our local beer and breweries are just a fundamental part of the Asheville culture, it is one of those things that makes Asheville Asheville.  Not to long ago an NPR journalist named Asheville the “happiest city in the nation”  and now we have “beer city”, I am willing to bet there is some sort of connection there. Asheville SEO

Tags: asheville, asheville beer city
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The first step in Social Media for a Small Business

Monday, June 22nd, 2009

Something that any small business with ears to hear is bombarded with these days is that you must take part in social media.  Over and over again these words are sounded, leading many business owners to start exploring sites like Twitter and Facebook, of course once they have set up their profiles and found all of their ex-girlfriends from high-school they usually start to stagnate, not really knowing what to do or where to go from there.  And although there is gigantic value to really working tools like Twitter and Facebook many business owners overlook what should be your first step in leveraging social media which is creating a company blog.

A blog for your business can serve you well in many ways, not least of which is that you and your employees will be able to easily add new content, thus updating your website often.  And because your blog is focused on your services it will be easy to generate content that organically targets your desired keywords and phrases.  Search engines love fresh content, especially content that is pertinent to the subject of your site.  My favorite analogy is that search engines are the bees of the Internet and your blog is a sweet sweet flower, the more you add content to your blog the more those bees will return and naturally the more they will spread your marketing seed all across the web.  There is nothing to loose by taking advantage of this enourmasely powerful marketing tool.

Tags: Blogging, seo, social marketing, social media, Social Networking
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Do you Need Local Search Engine Optimization?

Wednesday, March 5th, 2008

Although the internet started out as a way to reach people all across the world, reaching people in your local area and community is also important.

Many businesses these days are concerned just with getting their products bought all over the world, but can advertising to your local customers also help businesses? The question is should businesses use local search engine optimization along with regular SEO?

The obvious answer for some businesses would be yes. If the business serves only one specific geographical area or region, then local SEO is one of the first things to do get put in place.

But even if you’re not based in operations that are strictly localized, having your business optimized in the local search engines can be a positive experience. Local SEO can be used to expand the number of relevant keywords for your company. These keywords will relate to the location of your operations. These will get you rankings for more terms than those that are related directly to your business.

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Local Marketing, The Internet & You

Monday, September 10th, 2007

Most people don’t associate internet marketing with local marketing. Internet marketing usually drums up thoughts of large companies buying banner ads on large multi national web sites. However, localized internet marketing can be much more effective then you think.

With the rise of the search engines and the information age, you have people from 5 to 95 using Google to look for local products and services. Forget having to flip through that 30 pound yellow page book only to realize you were looking in the wrong category. In fact, the trend in yellow page searches compared to search engines is drastically changing.

Local keyword search graph

Pretend for example your a real estate developer in Asheville NC, and you want to find a local marketing company. So, you do a search for ” Asheville Marketing Company “. In less then one second you find a whole host of companies that provide local marketing services. First, Google shows you the results from their Google Local directory. Beneath that you also see the natural results, and hey us!

Search engines aren’t the only way local companies are found online. For almost every niche you’ll find a regional web directory (a web-site that lists businesses specific companies in a specific location). These directories usually list a multitude of regional companies in exchange for a small fee or advertising.

You’d be amazed at the amount of searches made for local services and products on any given day. We’ve heard time and time again from our localized clients how much their search engine marketing campaigns have helped their business grow. I believe its the most affordable and most effective form of marketing or advertising a regional company can do.

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Asheville Marketing & Technology Boom

Thursday, August 30th, 2007

According to The Asheville Chamber of Commerce, Asheville has a high level of technology for a city in the south. With a fire optic network being developed,Google opening a 600M datacenter in nearby Lenior, a still booming real estate industry, and a highly educated workforce; many technology related firms are moving into the area.

Companies like the Blue Ridge Entrepreneurial Council are helping business that move into the area get set up with loans, mentoring, networking and more.

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Asheville Marketing Still Climbing!

Wednesday, August 8th, 2007

Our conquest for being the #1 firm in Asheville to go to for all things internet marketing continues as we begin to rank on the search engines for a majority of out top keywords. You’ll find us on page one for Asheville internet marketing, along with Asheville search engine optimization, search engine marketing, and now page two for Asheville marketing!

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Just In Time For Bele Chere 2007

Wednesday, July 25th, 2007

So it’s official…we’ve made the transition in to our new office in the Flat Iron Building of downtown Asheville. This comes just in time to enjoy our new space during Bele Chere, the annual street festival in Asheville. In just a few days, the streets of downtown Asheville will be packed with musicians, vendors, and tourists and we’ll be able to enjoy the activities from above.

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New Office Location in Downtown Asheville

Sunday, July 15th, 2007

At the end of this month we’ll be relocating to our new and bigger office in the Flat Iron Building in downtown Asheville! With a coffee shop downstairs from us and a sunset bar upstairs it won’t be difficult to entertain our clients that come to visit.


The Flat Iron building in downtown Asheville is host of several techical and IT related companies like Scullytown.com (web designers). Visit us our Asheville marketing firm today!

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Asheville Search Engine Marketing Heats Up

Monday, July 2nd, 2007

With Google setting up a 600 million dollar datacenter in nearby Lenoir, Asheville is sure to see significant growth in its tech and internet marketing sectors. At just over an hour away, I’m willing to bet we’ll see a growing community of techies walking the streets of Asheville. What does this mean for search marketing in Asheville? Probably not much except that we may see a slight shuffle in Google’s search engine results once the datacenter is up and running.

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