Archive for the ‘Blogging’ Category

The first step in Social Media for a Small Business

Monday, June 22nd, 2009

Something that any small business with ears to hear is bombarded with these days is that you must take part in social media.  Over and over again these words are sounded, leading many business owners to start exploring sites like Twitter and Facebook, of course once they have set up their profiles and found all of their ex-girlfriends from high-school they usually start to stagnate, not really knowing what to do or where to go from there.  And although there is gigantic value to really working tools like Twitter and Facebook many business owners overlook what should be your first step in leveraging social media which is creating a company blog.

A blog for your business can serve you well in many ways, not least of which is that you and your employees will be able to easily add new content, thus updating your website often.  And because your blog is focused on your services it will be easy to generate content that organically targets your desired keywords and phrases.  Search engines love fresh content, especially content that is pertinent to the subject of your site.  My favorite analogy is that search engines are the bees of the Internet and your blog is a sweet sweet flower, the more you add content to your blog the more those bees will return and naturally the more they will spread your marketing seed all across the web.  There is nothing to loose by taking advantage of this enourmasely powerful marketing tool.

Google Wave: Making A Splash in the World of Communication

Wednesday, June 17th, 2009

Google has recently shown off an amazing new product out of it’s labs: Google Wave. The hour-plus long demo is actually captivating the whole time through, in part because of the exciting new methods of streamlining and optimizing of so many communications protocols and technologies. It may be a long watch, but I heartily recommend the viewing for anyone that is interested in where the web is going relative to where it has come from in terms of mass user adopted messaging and communications standards of today and the recent past.

Waves can serve to replace traditional emails in that they allow users participating in the Wave to reply to the message sent by a familiar thread-like response system. Waves can also replace instant messaging chat dialogs in that responses and changes made to the wave can be seen in real time. Waves support embedded video, images, widgets, and more– they can be collaboratively edited like documents and by proxy can be easily adapted for wiki-like use as well as blogging and live blogging. In the demo, users subscribed to the blog on which the Wave was published could respond as the blogger was blogging! This obviously holds great potential value for business efficiency not only in meetings and the dissemination of information across an organizational body, but also in planning, coordination, and implementation of data driven perogatives– especially once the spreadsheet collaboration capabilities go live shortly after public release.

Another fascinating aspect of Google Wave that particularly relates to Search Engine Optimization and Search Engine Marketing Services is that it can be used interactively and extensibly with existing social networking technologies, such as Twitter. A Wave and a Tweet can work synchronously in a manner that produces a ‘Twave’, a thread-like conversation comprised of both contributions to the Wave, the Twitter page of the participants, and any and all Twitter clients involved.

What will be interesting to see is exactly to what degree users embrace this new avenue for communication and collaboration. From what can be seen in the demo even the fledgling iterations showcased seem to make exciting use of the strengths inherent to Google Wave, and given that the code is open-sourced, we’ll be getting our hands on even more implementations of the exciting new Wave technology. Will end users abandon their comfortable emailing/messaging/blogging/Twittering clients in light of the unified and concentrated communicative capabilities of a more robust and established Google Wave? Time will tell…

The New WordPress: Coltrane (2.7)

Tuesday, December 16th, 2008

The New WordPress has been released, and it brings with it a huge number of changes and new features. Some of these are designed for greater usability, but the vast majority of the updating has been done to the dashboard and the overall look and feel.

The most significant change from an end-user point of view is that all modules and widgets of the interface can be dragged and dropped in any number of arrangements. I’ve included the video from WordPress themselves illustrating some of this new flexibility.

For clients, this new release is wonderful. Not only are many of the features much more intuitive than they were in previous versions, but direct-from-dashboard posting, replying, and editing is a huge boon for those with limited time (all of us). Beyond that, the new auto downloader/installer will be a blessing for those who have been frustrated by manual FTP-based installs of new releases in the past.

Overall, I’m enjoying the new version immensely, and I look forward to discovering all the new ways to utilize this very powerful tool.

10 Ways To Increase Traffic With Your Blog

Thursday, November 15th, 2007

There are actually many more than ten ways to optimize your traffic with your blog. But we’ve narrowed it down to the best ten ways so that you don’t have to filter through tons of words and for your convenience. These ten ways also help you without you having to spend a single penny, and most of them don’t even require you to be online.
1. Network - No matter where you are (on the street, in a cafe, online, at a party, at the courthouse, or in an elevator) or who you are interacting with, you should always talk about what you do and what your blog is about. You should also not forget who you are talking to and think about how you two can help each other out.
2. Comment on Others’ Blogs - Taking the time out to read other bloggers’ posts and comment on worthy selections not only helps the other bloggers but also helps you to learn more about how other bloggers are writing and what they are writing about.
3. Go to Parties - Talk to people, make yourself a talkative, energetic personality. People at parties want to talk to someone who is interesting and who knows how to hold a conversation. Even if you aren’t the center of a party, if you have some initiative to talk to different people at parties then you can talk about really anything, including your blog.
4. Public Speaking - Once you’ve become educated on the topic(s) of your blog then you should keep an eye open for any conferences or lectures that are being held at public places or colleges and universities. Even if there isn’t any obvious need for a speaker, you can contact professors at your nearest university and talk to them about the possibility of having you being a guest lecture for any of their classes.
5. Create Power User Profiles on Social Media Sites - Not only will it connect you to other people and opportunities around the Internet, but having a power use profile will enable you to increase your readership quickly.
6. Keep a Professional Expert File - As you are networking and meeting more people around your areas of interest and meeting people that will be helpful and useful to you (locally or otherwise) keep a file of all the people you meet with their contact information and with notes about what they do and know and how they can help you (or you help them).
7. Write Guest Blogs - Contact other bloggers you are interested, show them some samples of your work and request to write some guest blogs on their site. If the acquiesce, and you write the blogs, then this will be a good way for you get to meet another blogger and for you get your name out on another site.
8. Attend Conferences - Always be looking out for conferences locally, statewide and nationally. You can never know too much about your particular field(s). Knowledge is a powerful tool, and the more you know the better your blog can be.
9. Submit to the Newspaper - Submit opinion pieces, press releases or even feature articles that are concerned with your area(s) of expertise and interest to your local or specialized newspapers. Getting your opinions, knowledge and name out in the media always helps create more interest in your blog.
10. Take Your Blog to the Airwaves - There is always at least one low powered community radio station near you. Take your blog and blog’s topic(s) to the local radio station and see if they have any slots open for you to have your own radio show based around your blog. Even if you can’t get on the local radio station, there are satellite stations that will broadcast your podcast.

To get your blog optimized for the search engines, contact us today!

Wordpress Comment Spam Blocker

Thursday, July 5th, 2007

Is your Wordpress blog plagued with comment spam?! That’s okay…you’re not alone. Many websites use Wordpress blogs to quickly publish announcements and new content without having to open a text-editor or call their webmaster. Unfortunately, even more spammers try to plaster these blogs with spam comments containing links to pornography, gambling, and pharmacuetical websites.

One way to deal with the flood of comment spam is to simply ignore it and pretend it doesn’t exist. Or “mark all as spam” and be done with it. But what about the actual people reading your blogposts and leaving legitimate comments? It’s not fair to them and you definitely don’t want to alienate your readers.

Fortunately, Wordpress blogs come with the comment spam blocker Akismet built in and ready to go. Most casual Wordpress bloggers aren’t even aware that this is available to them though. There are just a few simple steps to setting it up and being done with comment spam in minutes:

  1. Sign up with Wordpress.com and receive your unique API key.
  2. Go to the ‘Plugins’ tab in your Wordpress control panel.
  3. Activate the Akismet plugin.
  4. Paste your new Wordpress API key in the field provided.

That’s it! Welcome to spam free blogging!

Blog Marketing Gone Wild

Tuesday, January 23rd, 2007

So if you haven’t heard, there’s a great way to build your link popularity and gain quality click through traffic. Its called blog marketing (or posting). Basically you pay a blogger, within your niche, to write a post about you. You can have them just create some buzz and plug you or even pay for a review.

This new form of web marketing has been working excellent for our clients (and us). It can bring in extremely targeted traffic and significantly boost your keyword placement through quality linking. Of course if you want to know more, give us a shout.