For those of you unfamiliar with Google PageRank and Alexa…

• Google PageRank is a measure of link popularity for a given website. Google rates the quantity and quality of a website’s backlinks on a scale of 0 to 10, with 10 being the best. Only massive websites like Google and Adobe receive a 10.
• Alexa Traffic Rankings is essentially a measure of how popular a website is. The lower the number, the more popular the site is. That’s the abbreviated version anyway. If you really want the long version, check out Alexa’s explanation.

After leaving one of his former companies, Topix, he and some co-workers raised two million dollars in seed funding in September 2007. He received the money from Baseline Ventures and other contributors.

The company is still very underground and in the beginning stages of development. The Blekko website currently has only a picture of a puppet on it, which his daughter made.

Although not a proponent of PageRank, Skrenta has not revealed any of the details of the website or how it will be competing with Google. One of the few details that have been given is that Skrenta has been researching other improvements on indexing and query saving and user search experiences.

It may be a while before we know any more details about the new search engine. Skrenta says he may not have a public prototype until 2009.

Google CSE allows you to build essentially a vertical search engine. You have many options when customizing your own search engine page. You can have it in any language you prefer. It allows to choose whether or not you have ads on you page. You can put your own business or organization’s logo on the page. You can also design your page with any color or even alter it to match the design of your original website. It is also incredibly easy to use. All it takes is a very basic level of programming knowledge and ability.

Along with all these options for customization, Google also offers dedicated email and phone support when customizing and you can use Google AdSense to help make money with the search engine.

By creating your own Google CSE, you will not be increasing or decreasing your search engine rankings. What it does is give you superior results from your very own vertical search engine.

To optimize your placement in the major search engines, contact us.

The first is the GDrive. This new device would let users store on Google’s own computer essentially all of the files users might keep on their personal computer hard drives (like digital music, videos and images, and word-processing documents).

Microsoft offers a program like this already, but for a fee. Google, as usual, has the means to offer this service for free, which is always a plus to drawing users to use their services. Reports are still uncertain to whether Google will be displaying ads in this storage service. But it would open a whole new world of online ads if Google chooses to do so.

The second is the “Gphone,” though not actually a phone in real matter. The Google phone is really called Android and is the “first truly open and comprehensive platform for mobile devices.” Android includes an operating system, user-interface and applications. Basically, Android has all of the software to run a mobile phone, but without the proprietary obstacles that have hindered mobile innovation.

Android is working cooperatively with Google’s Open Handset Alliance, which consists of more than 30 technological and mobile leaders including Motorola and T-Mobile. Through these partnerships with carriers, device manufacturers, developers, and others, Google hopes to enable an open ecosystem for the mobile world by creating a standard, open mobile software platform.

If you’d like to optimize your placement in the major search engines, contact us!

1. Register your business in Google’s Local Business Center.

7. Get other people to review your business and website.

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What’s does PR have to do with Halloween? Absolutely nothing. What does PR have to do with your search engine placement? Well, a fair amount.

Google PageRank measures a website’s link popularity (the number and quality of backlinks it has) on a scale of 0 to 10. A strong link popularity generally equates to trust from Google (and other search engines) and therefore increased search engine placement as well. There are still some people that interpret PageRank as “the holy grail” of search engine optimization but it seems to have been devalued over the years. Don’t get me wrong…there is still a strong connection between link popularity and search engine placement, but there is a bit of a disconnect between the visible PageRank and search engine rankings.

Many website owners have tried to capitalize on PageRank by buying and selling links based strictly on the PR of the referring website. This is against Google’s Webmaster Guidlines and could potentially get both websites penalized if paid links are detected.

Does this mean video games we’ll be cheaper to buy as production companies make extra income from marketing contracts? Only time will tell. But, don’t get mad at me if you start seeing advertisments for search engine placement services the next time you’re playing sim city.

One billion isn’t much to Google, they paid one billion for YouTube, why not cough up a little more cash? Of course their argument is that they are not to blame. Afterall its the users who are posting the video clips.

What does this mean for those of us in the search engine marketing business? Well nothing, unless they lose. Then we will have one less resource for viral marketing.