Search Engine Placement

Dell is a computer company that originally started making computers from old computer parts and selling them to college students. The company quickly gained popularity and started making original computer designs.

In these years, Dell sold custom-configured personal computers to individuals and businesses as a mail-order company.

But as the internet grew, so did Dell’s plans. Dell became an e-commerce site, in addition to a mail-order company. Dell had been selling computers via mail and phone for over ten years, so why should this switch make any difference?

If 25 percent of Dell’s sales from the phone moved over to the web just to achieve another 25 percent of sales, then nothing would be gained – or lost. But since the web requires less personnel and manpower and saves time then there would be something gained. Time and money would be gained from the decrease in time and people needed to run the website and its orders.

Or maybe, Dell didn’t even have to lose 25 percent of its sales. They discovered that there is a percentage the country’s population who prefers ordering over the internet than from over a phone line. Now, there is an additional percentage of sales coming in, just from the website.

And one last thing: it is common knowledge among professional salespersons that it easier to keep costumers and convince them to buy more than it is to get additional customers. Gaining customer loyalty is vital and building a site that will keep your customers returning helps tremendously.

Dell created its e-commerce site early on, which has helped it maintain its lead in sales of computers from the very beginning.