Right now the nation is a buzz with pre-game parties for the Super Bowl XLI. As the Super Bowl becomes more of a national holiday each year for families and sports fans, the ad campaigns during the Super Bowl are getting more and more of an attraction as well. Companies are dishing out a cool $2.6 million for a 30-second ad spot this year.
One company whose ad will be aired tonight may end up getting even more exposure for the ads they didn’t air. GoDaddy.com is pushing the envelope again with their risque Super Bowl commercials, which only one out of three will air because the other two were rejected by CBS. Banking on the ideas that “sex sells” and “any publicity is good publicity”, Bob Parsons is quite happy with any attention these commercials may bring. In a response to one blatently negative review, Mr. Parsons had this to say about the ads:
“After reading Mr. McCracken’s review, I sat back and smiled. I loved the review. In a nutshell, Mr. McCracken told me that our commercials are indeed working. You see, after most people read his review, if they look up any commercial at all, they will look up Go Daddy and watch our commercials.”
Hell, they’ve even done themselves the favor of posting their commercials on YouTube to possibly spark a little viral campaigning!
GoDaddy.com Super Bowl XLI Commercials
