Search Engine Placement

This is an industry defined by acronyms and in it people often have trouble determining the difference between SEO and SEM, and PPC and CPC. Here is a list of SEO acronyms which can be quite useful and worth letting other people know.

BL: Backlink (the incoming link from another website)
CPC: Cost Per Click (the cost that is paid to a publisher every time anyone clicks on a pay per click ad)
CSE: Comparison Shopping Engine or Custom Search Engine (Google)
CSS: Cascading Style Sheet
DC: Data Center
DMOZ: Directory - Mozilla
HTML: HyperText Markup Language
IBL: Inbound Link
IPB9: Internet Business Promoter
LSA: Latent semantic analysis
LSI: Latent Semantic Indexing
OBL: Outbound Link
ODP: Open Directory Project, See DMOZ
OWBL: One way back link
PPA: Pay Per Action
PPC: Pay Per Click (an advertising campaign where the advertiser pays a specific ad publisher only when anyone clicks on their ad)
PR: PageRank (Google’s measurement of a website link popularity, which is shown on a scale of 1-10)
RI: Regular index
RSS: RDF Site Summary, Rich Site Summary, Really Simple Syndication
SE: Search Engine
SEM: Search Engine Marketing (a set of techniques used to increase a website’s visibility in the search engines)
SEO: Search Engine Optimization (optimizing a website or web page as to create better search engine placement for particular search phrases)
SERP: Search Engine Results Page (the web page results of a search that a search engine finds when someone has made a search query)
SI: Supplemental Index
SSE: Yahoo! Search Submit Express
SSP: Yahoo! Search Submit Pro
SWL: SiteWide Link
TBPR: Toolbar PageRank
TR: Trust Rank
VIPS: Visual-block Page Segmentation
WP/WP4: Web Position/Web Position 4
XML: Extensible Markup Language