There is ongoing debate between the two manners to market online, pay per click and search engine optimization, the first being the one that most marketers pour their dollars into.

Pay per click campaigns are able to demonstrate immediate results for tracking the dollars being spent, but in the long run just funnel money from the marketing budget.

Only 11% of total Internet marketing is spent on search engine optimization yet when looking at the behavior of surfers, the pay per click ads account for the least amount of traffic.  Surfers are skeptical of the “paid” ads because like a television commercial they are aware it is exactly that, an ad to sell.  Most surfers will go through the organic results, trusting that they have reached the first and second page due to the quality of the site.

This is why search engine optimization is becoming such a thriving and important area as more and more companies transfer more and more of their marketing budgets from the traditional advertising to Internet marketing.

When a website is correctly being optimized for the search engine, the results appear natural to the search engine, this builds a more qualitative site to the crawler and your rankings increase. There are many steps and manners to help build organic traffic to the site when working with SEO.

Pay per click has advantages for tracking purposes, but is most useful in the early stages of a campaign before traffic can be generated in a natural way through SEO.