Search Engine Placement

Out with the old in with the Google… er I mean new. Yahoo had released its major overhaul to its pay per click search marketing suite in early 06. By now most Yahoo advertisers have been switched over to the new system. There are certainly some vast improvements but it’s not perfect.

Pro’s

1. Before you could only have one text ad for each key phrase. Now, just like Google Adwords, you can add multiple text ads and test the results.
2. Ad approval is instant for almost all keywords. (Massive layoff of human editors?). They still have catch phrases that require approval.
3. Geo Targeting to the max. Before geo targeting was very limited. Now you can block countries, even whole continents from seeing your ad.

Con’s

1. The interface is bulky and hard to comprehend. Yea graphs are cool but give me some explanation of what it means.
2. Campaign trackign issues. Lots of people have said that users who migrated to the new system lost conversion data or had to replace the trackign scripts on their web site.

Overall, I have to say I like the new sysem. It takes a while to get used to but the new Google like changes have made it more efficient and economical for sure.