Google and Yahoo, the delayed partnership

October 6th, 2008

Google and Yahoo have agreed to delay the launch of their cooperative advertising plan until at least next week, while the plan is reviewed for US Anti-trust law violations that have been brought up by competitors. The plan is for Yahoo, who is currently the second ranked search engine is the U.S., to display Google ads on search result pages where they do not have paid advertising. The increase in revenue would be substantial for Yahoo, and allow them to wean away from Google after a period of time.

The arguments over whether this violates the anti-trust regulations are currently being examined and the partnership debated. If the partnership come to fruition, Google and Yahoo will control over 80% of the US search marketing. Those in support feel it will enable Yahoo to be true competition with Google who currently leads the market.

The proposed date for the partnership is October 11 but if it is still under review by US Justice review, there will be a short delay until they are done reviewing. A concern about how extensive Google is becoming creates more problems when trying to innovate and grown, more concern by competitors and advertisers is being raised. Similar to the obstacles Microsoft confronted as it attempted to continue to grow.

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Ecommerce SEO Link Building Do’s and Don’ts

October 4th, 2008

If you own an ecommerce web-site its important to take a different approach to your seo link building campaigns. Ecommerce websites typically have hundreds of pages and the issue comes with spreading your link popularity evenly across the site.

We find most people that attempt to do their own SEO link building for their ecommerce web site point most if not all of their links to their home page. While this is good for the keywords on your homepage, it doesn’t help the spiders crawl your entire ecommerce site and it doesn’t help spread Googles pagerank and link popularity into your deeper pages.

When doing your link building make sure to “deep link” to other pages deeper within your site, like category and product pages. Use the keywords that are on that page in different phrases as anchor text on the linking page.  Deep linking is a great way to build your SEO for your ecommerce site and will help the spiders crawl your site. You can more on deep linking strategies here. Or call is to get a custom quote on a SEO campagn for your ecommerce web site.

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New Gadgets, New Research

September 19th, 2008

The political sphere is the playground for Googles new gadget to be beta tested, the G-Audi. This tool is created to transcribe video feeds on the web, creating a text-based reference that can be searched.

Traditionally video has not been able to be searched because of the lack of text for webcrawlers to grab. The transcriptions of the audio feed on video will create a searchable back end document. This will be able to find words typed into the search field and bring the viewer to directly to the place the audio uses the searched word or phrase.

Currently under testing and review this function is being used for political video on U Tube. This potentially could allow surfers to find both video/audio as well as text for any and all subjects. Research will be changed dramatically with this function, especially with politics, where the primary manner of communication is video/audio rather than written materials.

Where will it go next? For now enjoy pulling up the politicians answers to taxes, health care or the war while they battle it out for presidency.

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Google Helps to Bring the Past to the Present

September 9th, 2008

Until a mere 15 years ago newspapers were the vehicle through which we learned about the world. Politics, sports, entertainment and of course the day to day happenings that we call news, were all in one easy to find place, the newspaper. The web gave us easy access, to not only our local, regional but to national and international information at the press of a button.

What was lacking? The past. In the last couple years Google has been working with The New York Times and Wall Street Journal to digitize their archives and make them available through Google news archives, but for every small town there is a newspaper with important information that most likely will not make as a national headline. What about these papers and their past?

Google is now working cooperatively with Proquest and Heritage to scan and digitize newspapers from all over the place. They are creating a news archive that will allow the public to read through the material in the original format. This service will be available through Google news but will be working in conjunction to make these archives available on the individual newspapers’ websites.

There is resistance from some publishers due to their current ability to create revenue by charging for archival services. There is a compromise Google is working out to help belay this issue, the results page for the articles will have a paid advertisements on the side, the profits from these will be shared between Google and the publishers.

The availability to research the past will be at everyone’s finger tips… this will increase the ability to look at trends in stock, find out from valid third party sources what the facts were, or at least the facts that were published were. So rather than hearing about how your dad won the game by catching the ball to score a touch down or your grandmother relating her walk through hills of snow to get to school, you can go online and check the newspaper from that time and see how much is exaggeration and how much is truth.

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Google’s Chrome: Swift, Sleek, Safe

September 8th, 2008

Google Chrome: sleek, swift and safe… Three things that the general public are attracted to.

After reading about Google Chrome for the last week, in the news, in the blogs, in emails… it was time to try it out and see for myself what the multiprocessing architecture or “V8” Javascript engine really had to offer.

The results… I am a fan.

This was built from the ground up incorporating what has worked best for all web browsers that have come before it. The open source webkit used to create Apple’s Safari was incorporated with features also pulled from Firefox, Internet 7&8 and Opera.

Chrome has security features built into it to keep the browser and said machine safer from phishing and malware. Each new page opened creates a new tab. These tabs are sandboxed, and like a child’s sandbox these tabs act like barriers to decrease the ability for errors or intruders to spread from the specific application it is attacking… Safety.

Google Chrome’s architecture is set up for multi-processes, rather than on single-thread. Just like when we were children and we learned that building things out and up created strong structures so has Google. Past browsers run on a single-thread architecture rather than several threads. The multiple processes running allows the browser to find the links and display the pages much more rapidly… Swift.

Speed dial on page, similar to Opera’s speed dial, Google Chrome displays the top sites visited on its main page allowing the individual to jump from one place to another by simply clicking on the folder icon displayed. The easy to see and click visual enhanced by the speed makes surfing simple… Sleek.

There are still glitches and the Google team is working diligently on them, but nothing is perfect immediately…

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Ecommerce Press Release Tips

July 10th, 2008

Press releases can help boost your ecommerce search engine rankings if done correctly. Most companies write a typical press release about “new products” or a “new redesign”. Boring information like this is not likely to get any notable press coverage, and in turn you won’t get any significant boost in back links (besides the links from the press archives).

When a press release is interesting and news worthy, you get more exposure and so there’s a much greater chance some blogger or (news anchor) will pick up your story.

This can bee a difficult thing for ecommerce website owners who sell regular products. My suggestion; find the web sites in your field that discuss industry news and stay on top of it daily (RSS feeds help a lot for this). Once you see some news thats controversial or press worthy, have your writer tie it into your business in some way. Even if you simply share the regurgitated news and have some vague tie in to your site, this can help a lot.

As usual, the abilities of your writer to match keyword density and not sacrifice on sales copy, is imperative.

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3 Tips To Ecommerce SEO

April 17th, 2008

Search engine optimization for ecommerce sites is a whole other ballgame then the typical campaign. Most ecommerce sites have hundreds of pages and thousands of possible keyword variations. So how then can we get the most of our SEO with a large ecommerce site?

  1. Search engine friendly url’s: Many a ecommerce site have long strings of code in the url’s of their deep category and product pages. When the search engines see this they are less likely to spider and give rankings to the deep pages as dynamic sites usually don’t provide good content. An example of a bad URL would be: http://www.fansedge.com/Boston-Celtics-Merchandise_-747679397.1.18.6_BW.html?fc=NbaMenuTm vrs our a search friendly url that uses keywords: http://www.search-placement.com/ecommerce-seo.html
  2. Deep Linking: Help the search engines spider your entire site by building back links to pages deep within your site. This can help spread pagerank and looks more natural to the search engines then just pointing all your links to the home page.
  3. Content, Content, Content: Most ecommerce sites that come to us for SEO help have this problem, lack of content! Adding keyword rich content to the category pages, product pages, in addition to the home page is a necessity. To maximize conversions and your SEO for your ecommerce site, add your content below your product images. Here’s a good example: http://www.925silver4u.com/stainless-steel-jewelry-c-273.html

For more help with the search engine optimization for your ecommerce site, contact us.

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    Improving Search Engine Placement

    March 30th, 2008

    One of the ways you can help yourself get better search engine placement is through building your trust with Google. In Google’s effort to keep spam out of the search results they give special emphasis when you have links from the following sites.

    1. The Better Business Bureau. To most this is common sense. But when the search engines see that you are listed with the better business bureau, they believe your probably not a spammer. So get listed with the better business bureau in your area.
    2. Hacker safe. This company does server side checks to make sure your site hasn’t been hacked. Although expensive, and only recommending for medium to large businesses, having the logo and link on your site has been shown to increase trust with Google.
    3. Links from other respected sites. In general, it is great if you can get links from major membership sites and other highly respected sites such as your local university, your chamber of commerce, etc.
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    Google PageRank & Alexa Checker

    March 30th, 2008

    We’ve just added another entry to our collection of SEO tools. The Google PageRank Checker is designed to check the Google PageRank and Alexa Rating of not just one, but multiple websites. Enter a list of website domains (separated by commas) and compare their respective rankings.

    For those of you unfamiliar with Google PageRank and Alexa…

    • Google PageRank is a measure of link popularity for a given website. Google rates the quantity and quality of a website’s backlinks on a scale of 0 to 10, with 10 being the best. Only massive websites like Google and Adobe receive a 10.
    • Alexa Traffic Rankings is essentially a measure of how popular a website is. The lower the number, the more popular the site is. That’s the abbreviated version anyway. If you really want the long version, check out Alexa’s explanation.
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    Do you Need Local Search Engine Optimization?

    March 5th, 2008

    Although the internet started out as a way to reach people all across the world, reaching people in your local area and community is also important.

    Many businesses these days are concerned just with getting their products bought all over the world, but can advertising to your local customers also help businesses? The question is should businesses use local search engine optimization along with regular SEO?

    The obvious answer for some businesses would be yes. If the business serves only one specific geographical area or region, then local SEO is one of the first things to do get put in place.

    But even if you’re not based in operations that are strictly localized, having your business optimized in the local search engines can be a positive experience. Local SEO can be used to expand the number of relevant keywords for your company. These keywords will relate to the location of your operations. These will get you rankings for more terms than those that are related directly to your business.

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