Posts Tagged ‘seo’

For Websites Based in Miami SEO is a Must

Wednesday, November 25th, 2009

If you own a website based out of Miami SEO is a technique you must use if you want to attract a lot of visitors to your site. SEO, or search engine optimization, is a process that involves going through your website and adding in keyword phrases, tags, page titles, and more in order to convince search engine robots that your page should rank at the top for specific searches. Choosing the correct keywords can be a challenge in and of itself, as is deciding where to place them on your website.

One of the more difficult decisions to make is figuring out what your keywords for SEO will be. In Miami search engine optimization keywords may include Miami and Florida as your locations. However, if what your e-commerce website is selling isn’t necessarily based in Asheville, you may actually not need these as keywords. One or two keywords you will definitely want to incorporate into your website are words or phrases linked to your business. If you sell flowers, for example, you may want to include the words “flowers,” “florist,” and “flower shop” as keywords. You may have to actually modify your keywords a few months after you do SEO on your site if they don’t seem to be bringing in the amount of traffic you want.

Once you’ve got your keywords selected, it’s time to add them to your site. You can write new text for your website that includes these keywords, but be careful: you don’t want to use the keywords too often in your text. If you do, it will sound like you’ve written this text simply for search engine robots and not for people. If your text doesn’t sound natural when read, it may have too many keywords stuffed in it.

Tags: asheville, seo
Posted in Asheville SEO | No Comments »

The first step in Social Media for a Small Business

Monday, June 22nd, 2009

Something that any small business with ears to hear is bombarded with these days is that you must take part in social media.  Over and over again these words are sounded, leading many business owners to start exploring sites like Twitter and Facebook, of course once they have set up their profiles and found all of their ex-girlfriends from high-school they usually start to stagnate, not really knowing what to do or where to go from there.  And although there is gigantic value to really working tools like Twitter and Facebook many business owners overlook what should be your first step in leveraging social media which is creating a company blog.

A blog for your business can serve you well in many ways, not least of which is that you and your employees will be able to easily add new content, thus updating your website often.  And because your blog is focused on your services it will be easy to generate content that organically targets your desired keywords and phrases.  Search engines love fresh content, especially content that is pertinent to the subject of your site.  My favorite analogy is that search engines are the bees of the Internet and your blog is a sweet sweet flower, the more you add content to your blog the more those bees will return and naturally the more they will spread your marketing seed all across the web.  There is nothing to loose by taking advantage of this enourmasely powerful marketing tool.

Tags: Blogging, seo, social marketing, social media, Social Networking
Posted in Asheville SEO, Blogging, General, SEO Tools, Social Networking | No Comments »