Can SEO Copywriters Be Chefs?
Date: Mon, 03/12/2012 - 09:40
I’m no good in the kitchen. My idea of cooking a meal is beans on toast, perhaps with cheese if I am feeling ambitious. I’m quite happy eating junk and only eat something healthy after enough nagging from my wife. Being a chef was never going to be my calling in life but having watched Gordon Ramsey’s Kitchen Hell recently makes me wonder otherwise. You see, throughout the series Gordon tries to install a selection of qualities that could also be applied to SEO copywriting. Considering I practice these same qualities on a daily basis, perhaps I could have made it as a chef after all.
Gordon constantly goes on about the need for control and organization otherwise everything will simply begin to fall apart in the kitchen. SEO writers also need to be very organized otherwise their working day could become a shambles. It is essential to know what jobs you have left to do and prioritize accordingly otherwise you may find that you soon have clients breathing down your neck asking where their content is, or that your website is not rising up the search engines as you would like. In much the same way that an organized kitchen makes sure that all tables are happy, and organized SEO writer will make sure their clients are happy.
Another common feature of Gordon’s series is that he has to drill in to the chefs that simplicity is key. In many instances the chefs have tried to become too flashy and complicated, which becomes intimidating and confusing to the customer, ultimately scaring them off. Making everything complicated also puts a great deal of pressure on the kitchen staff meaning they are less likely to operate as smoothly as they would like. To be a good SEO writer it is also very important to keep things as simple as possible without becoming extravagant. A flashy writing style can become confusing meaning that people may not want to continue reading, and the search engines could decide that your copy is not very useful. To paraphrase Gordon Ramsey from one of his series: When it comes to writing, less is often more.
Know Your Audience
Another common mistake identified throughout the series appeared to be that the kitchen and restaurant owners lost sight of who their clientele are. If you are setting up in a small Scottish town, a nation known for its deep fried mars bar, fine dining is not likely to be high on the agenda. Instead it is important to give the customer what they want and if it is deep fried mars bar that puts bums on seats, then deep fried mars bar it is. SEO writers too often lose sight of what their audience wants and try to offer something instead that they have little interest in. Bloggers in particular can go off at a tangent and make the mistake of thinking their readers will want to know what they had for breakfast, a sure fire way to begin losing your followers.
Keeping to these basic principles will help you to please not only the reader, but also the search engines. In some ways the clientele eating in a restaurant could be likened to search engine algorithms that are trying to determine quality. By sticking to what he preaches in the kitchen, perhaps even Mr Ramsey could produce effective SEO copy. Although I think it would be much less likely for me to be a hit in the kitchen any time soon.
If you are not a writer yourself but you are in need of quality SEO content, Apple Copywriting will be delighted to help you with all your copywriting services needs.