The current global economic credit crisis has everyone on edge and wondering what to do with their money. What is safe? What will gain returns? What will maintain the company during this “recession”? These are the questions running through the minds of entrepreneurs, managers and general employees, because they all depend upon the income their respective position gives them. Advertising and marketing are two areas where dollars are shifting quickly.
Pay Per Click (PPC)
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There is ongoing debate between the two manners to market online, pay per click and search engine optimization, the first being the one that most marketers pour their dollars into. Pay per click campaigns are able to demonstrate immediate results for tracking the dollars being spent, but in the long run just funnel money from the marketing budget.
