It’s official; Google has done it again with some major changes going through to the algorithms (the factors that decide how you’re site should be found on the search engine results). This time they’re targeting sites that have been “spamming” or trying to manipulate the search results through “link schemes” and “over optimization”.
Search Placement Blog | The Latest in SEO News & Social Media
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Google has converted its merchant services to Google Wallet. If you're a consumer, this isn't a big deal. All it means is that when you check out after purchasing something through Google on your smart phone or computer, you'll be redirected to Google Wallet from the Google Checkout page. Merchants will be slightly affected. Although Google doesn't require merchants to change the way their websites handle Google payments, merchants must change any text on their websites that refers to Google Checkout.
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As mentioned in our previous blog post; the “semantic search” algorithm update is being pushed live by Google some time in the spring of 2012. This penalizes sites that have keyword overstuffing and will most likely be looking more closely at just how much content a given site has for a particular niche.
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The biggest changes in 2012 for the search engines have to do with over optimization of keywords and lack of quality relevant content for your niche.
Basically, this is the most important thing YOU can do for your websites Internet success.
You can see these topics in the news here;
1. Search Engine Land from March 16th 2012.
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Google is pushing live yet another game changing update in the coming weeks, according to Matt Cutts (head engineer at Google Search). This update to the famous “Googlebot”will penalize sites that “over-optimize” for prime Google results.
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I’m no good in the kitchen. My idea of cooking a meal is beans on toast, perhaps with cheese if I am feeling ambitious. I’m quite happy eating junk and only eat something healthy after enough nagging from my wife. Being a chef was never going to be my calling in life but having watched Gordon Ramsey’s Kitchen Hell recently makes me wonder otherwise. You see, throughout the series Gordon tries to install a selection of qualities that could also be applied to SEO copywriting. Considering I practice these same qualities on a daily basis, perhaps I could have made it as a chef after all.
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Blogging is a big part of the internet these days and search engines love them because they provide original, very creative, and updated content that contribute to highly ranked sites on the web. Figuring out how to optimize the blogs you write for search engines and how to incorporate them in your Ecommerce site is the most important thing you need to do to make sure your website stands out in the crowd.
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Having an Ecommerce website is essential to all business’s that wish to sell to consumers all around the world, around the clock, no matter where a buyer lives. Ecommerce is another word for electronic commerce and is the process used to distribute, buy, sell, or market goods and services, and the transfer of funds online through electronic communications or networks. Features of an Ecommerce site include a shopping cart, a way to process credit cards, an online product catalog, databases, automated inventory system, and much more! There are several benefits to selling on an Ecommerce business website and we will be discussing a few of them in the following paragraphs.
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Choosing a shopping cart for your Ecommerce website is important when having an online store when you want your customers to be able to purchase your merchandise easily. Shopping cart features vary in all Ecommerce software that you can choose for your online business and making sure you select the right one is critical for your customers to buy your items without any trouble. There are many things you should take into consideration when purchasing an online shopping cart for your online store.
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For those of you who haven't heard already. Google just announced the launch of Google +1, link here. In summary this lets people vote for links in the SERPS that they like. This can be shared with your network of Google friends and will most definitely be an indicator of quality at some point in time if not immediately.
