Search Placement Blog | The Latest in SEO News & Social Media

  • Webspam Stop

    It’s official; Google has done it again with some major changes going through to the algorithms (the factors that decide how you’re site should be found on the search engine results).  This time they’re targeting sites that have been “spamming” or trying to manipulate the search results through “link schemes” and “over optimization”.

  • As mentioned in our previous blog post; the “semantic search” algorithm update is being pushed live by Google some time in the spring of 2012.  This penalizes sites that have keyword overstuffing and will most likely be looking more closely at just how much content a given site has for a particular niche.  

  • The biggest changes in 2012 for the search engines have to do with over optimization of keywords and lack of quality relevant content for your niche.

    Basically, this is the most important thing YOU can do for your websites Internet success.

    You can see these topics in the news here;

    1.  Search Engine Land from March 16th 2012.

  • New Google Algorithm Update

    Google is pushing live yet another game changing update in the coming weeks, according to Matt Cutts (head engineer at Google Search).  This update to the famous “Googlebot”will penalize sites that “over-optimize” for prime Google results. 

  • Blogging is a big part of the internet these days and search engines love them because they provide original, very creative, and updated content that contribute to highly ranked sites on the web. Figuring out how to optimize the blogs you write for search engines and how to incorporate them in your Ecommerce site is the most important thing you need to do to make sure your website stands out in the crowd.

  • Having an Ecommerce website is essential to all business’s that wish to sell to consumers all around the world, around the clock, no matter where a buyer lives. Ecommerce is another word for electronic commerce and is the process used to distribute, buy, sell, or market goods and services, and the transfer of funds online through electronic communications or networks. Features of an Ecommerce site include a shopping cart, a way to process credit cards, an online product catalog, databases, automated inventory system, and much more! There are several benefits to selling on an Ecommerce business website and we will be discussing a few of them in the following paragraphs.

  • Choosing a shopping cart for your Ecommerce website is important when having an online store when you want your customers to be able to purchase your merchandise easily. Shopping cart features vary in all Ecommerce software that you can choose for your online business and making sure you select the right one is critical for your customers to buy your items without any trouble. There are many things you should take into consideration when purchasing an online shopping cart for your online store.

  • For those of you who haven't heard already. Google just announced the launch of Google +1, link here. In summary this lets people vote for links in the SERPS that they like. This can be shared with your network of Google friends and will most definitely be an indicator of quality at some point in time if not immediately.

  • Whether you are a new or well-established business, you should know that social media marketing is the most cost-effective and efficient way to advertise your company worldwide in today's marketplace. Popular social media sites such as Twitter, Facebook, and LinkedIn are being used by millions of people around the world each day, and it is imperative that you know how to use them correctly to really stick out in the crowd.

  • It’s a wonder that any business can stay afloat these days without using social media marketing techniques. It’s no big secret that Internet marketing techniques are virtually taking over the advertising industry, and companies who aren’t on the social networking and media bandwagon are missing out. Spending hundreds -- or even thousands -- of dollars on television, radio and print ads are rapidly becoming a thing of the past for small businesses.