Solutions for Online Stores, Soup to Nuts
Ecommerce stores are complicated things and there is so much to consider before you build a new site or redesign an existing site. Whether your looking for solutions to redesign your storefront, or build a brand new online store, we are here to help. Our team of ecommerce marketing and design experts have worked on and built successful storefronts with almost every shopping cart platform that exists today.
Success in Ecommerce Marketing
SEO isn’t the only way to get business with an online store front these days, though its still reigns king. Online store owners should consider the full realm of effective marketing solutions such as; remarketing to lost shopping cart visitors, Adwords & paid search for long tail (product) keywords, Social media storefront integration, Google base and product placement sites such as nextag & amazon, Viral video and content promotion, and much more. If it can be done with a store front, we have the solution.
Choosing an Ecommerce Platform
The most IMPORTANT decision you will ever make with your online marketing is choosing the right platform and shopping cart for your site. Many different shopping carts abound, some are great for SEO and marketing while being terrible for product management and order fulfillment. We have direct experience with every single major shopping cart platform on the market today and will gladly point you in the right direction or help your team integrate your site into one of these systems. See our ecommerce reviews section for our non biased reviews or contact us today for help.
Web Design Solutions
A professional and user friendly website design is absolutely essential to compete in today’s ecommerce marketplace. Most ecommerce web designers only take into consideration the look and feel of your site, while the overall shopping experience, navigation, checkout process, and indicators of trust must be in place in order to get the best conversion rates. Our web design team thinks of marketing on the front end, not the back end.
Our Plan of Attack
Every campaign, whether design or marketing related follows a specific methodology that gives proven results. Search Placement has created this system and used it time and time again for start ups and exisiting ecommerce storefronts alike:
#1: Determine needs and analyze competition. Re-design, design from scratch, or doubling up on your marketing efforts all require the same start. We perform extensive research on your online competition, your keywords, the social media realm, and on the shopping cart that would be your best solution.
#2: Blueprint for success Our team lays out a specific plan and proposal for you, not a template used with every prospect. Our suggestions are dependent on the research we have in place and where we need to be to beat your competition in both SEO, social media, and conversions. Design and marketing go hand and hand with ecommerce stores.
#3: Implementation: Consulting or In-house Whether we are doing the work in house or tasking your team with specific instructions, our team quickly and professionally gets the job done. Your store is treated just as ours would be, and yes we run several of our own ecommerce storefronts for testing and for profit.
#4: Follow through & Maintenance Once the design is complete or the marketing plans are in place and effective, projects move into optimization and maintenance mode. We must continually optimize to stay ahead of the game. So whether you’re having us manage your Adwords campaign, the SEO for your store, or your social media. We continue to refine our efforts and help you stay ahead of the game.
#5: Reporting Solutions In the end, its all about the numbers. With Google analytics and conversion tracking in place, there is no doubt what your return on advertising spend (ROAS) is with our firm. Every task completed is reported along with an outline of whats to come in the following month.