Blogging is a big part of the internet these days and search engines love them because they provide original, very creative, and updated content that contribute to highly ranked sites on the web. Figuring out how to optimize the blogs you write for search engines and how to incorporate them in your Ecommerce site is the most important thing you need to do to make sure your website stands out in the crowd. Blogs are perfect for online merchants in that the content provides great Ecommerce search engine optimization (SEO) because they are unique and search engine friendly. Google looks at blogs in a special way where they get additional rankings above just a standard website. Blogging is a huge plus when you want your unique blog talking about your Ecommerce website to show up in a Google search result. You can see news, reviews, blogs, and more all in the main Google web results.
WordPress is the ideal platform for blogging and is used by many around the world, but you can also add a search engine optimal framework on top WordPress. A template or theme is just something that applies a skin or design to your blog, but you can also look for a theme that has really advanced features built into it that help with SEO. The reason it is called a framework is because it provides a framework for building off of your platform in a way that is flexible with a lot of capabilities. Genesis is an example of a WordPress framework. Blogger.com is not something a lot of people would recommend because it is owned by Google and the platform is not very flexible. It does not give you the opportunity to install different types of plug-ins or customize different parts of the blog.
Incorporating blogs into your Ecommerce site is the best idea assuming that you have unique content that is worth being linked to. People will then link to those unique blog posts, and having those links on the same subdomain as your Ecommerce site gives you maximum benefit in terms of the flow of link authority from those inbound links into your Ecommerce website. Putting your blogs on a new subdomain can also work just as well because the blog takes after the authority of your primary domain name.
A blog generally has very good HTML coding and excellent internal linking structure, which in turn offers a lot of benefits in terms of search engine optimization. Also, bloggers like to interact with other bloggers. When you blog, you can attract more links and be included in conversations in other blogs on the web which in return gets your website more links from those unique blogs. It is always good to have your own domain name so make sure when you start writing that you have your own blogging URL.
Start practicing your blogging skills right away because it will help you out in the long run when you begin blogging regularly. Make sure your blogs are filled with totally unique and relevant content that people would like linking to and starting a conversation about. The platform you use is completely up to you, but be sure to do a lot of research on which method is best for you before you start anything new.